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RETHINK! MAD MINDS 2016 Europe


  • Millenium Hotel London Mayfair, UK 44 Grosvenor Square London, W1K 2HP United Kingdom (map)

Driving the Internet of Marketing and Digitalisation

The Must Attend Event for CMOs, CDOs & Marketing Decision Makers

It´s the Europe event of the RETHINK! MAD MINDS conference. I held a keynote last year at the German event in Berlin, and I am looking forward to speaking in London.

A lot has happened and I have some content updates, but basically the message stays valid, probably even more so in terms of the need to differentiate, and being dependent on a zero outage/high performance IT infrastructure.

Keynote: "Keeping the Digital Promise! Technology vs Customer Experience"

  • Consequences of digitization for customer communications & interactions
  • The future of digital marketing
  • Best practices
  • Marketing in the cyber-physical context
  • Your IT must never fail!

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Earlier Event: April 24
CMO Gipfel 2016
Later Event: November 10
FC Barcelona Sports Technology Symposium