Driving the Internet of Marketing and Digitalisation
The Must Attend Event for CMOs, CDOs & Marketing Decision Makers
It´s the Europe event of the RETHINK! MAD MINDS conference. I held a keynote last year at the German event in Berlin, and I am looking forward to speaking in London.
A lot has happened and I have some content updates, but basically the message stays valid, probably even more so in terms of the need to differentiate, and being dependent on a zero outage/high performance IT infrastructure.
Keynote: "Keeping the Digital Promise! Technology vs Customer Experience"
- Consequences of digitization for customer communications & interactions
- The future of digital marketing
- Best practices
- Marketing in the cyber-physical context
- Your IT must never fail!